As a software-only solution where existing hardware and networks are saved, customers save up to 90%. Product upgrades are not required to add new file formats, and minimal maintenance is required.
Due to GP SIFT's ability to utilize existing infrastructure, no on-site installation is required and set up typically takes less than one hour. The solution has a user-friendly interface that minimizes the need for training.
The GP SIFT system can be used end-to-end or piecemeal. New users and features can be plugged in over time. Users can access, manipulate, and distribute data remotely – in any format they require.
These advantages are derived from a combination of unique technologies and capabilities: flat file XML data structure, granular metadata, codec evolution design, and full proxy-editing. The GP SIFT platform is redundant, secure, open, and user-friendly.
GP SIFT enables organizations to streamline their use and management of digital assets—including videos, audio files, still photos, and documents.
Clients reduce capital expenditures, reduce ongoing operating expenses, improve productivity, and potentially add new revenue streams by monetizing digital assets.
A transition is underway from physical media and legacy formats to digital media. Digital content is increasingly captured and utilized for education, training, security, sports, religious, and broadcast uses.
Four key market drivers are:
With rapid adoption of digital devices, more digital content than ever is being created. This includes videos, photos, interviews, lectures, demonstrations, and other events. Markets that previously did not capture content now recognize they can utilize it for strategic advantage with digital technology.
The adoption of HD results in each of these new captured assets having larger file sizes, often by a magnitude of ten times (10x). This has a compounding effect straining storage and network bandwidth.
With new or modified digital file formats being introduced with every new technology, the number of formats on the market has increased from a handful several years ago to hundreds today.
The use and manipulation of digital assets is no longer limited to small, tech-savvy groups within organizations. All parts of an organization need to access digital assets, with remote and portable access.
More digital assets in larger files and in multiple formats that need to be accessed by a wide variety of users will require new management solutions. Expenditures for digital asset management – which includes systems to ingest, index, edit, archive, and distribute content – are estimated to be $4.5B to $5B over the next three years. However, GP SIFT further extends the opportunity to organizations that would otherwise delay their purchases given the challenges of current solutions.
Three key challenges for organizations considering digital asset management are that existing solutions are:
Required hardware, software, network infrastructure, and implementation services often cost hundreds of thousands of dollars. On-going maintenance and upgrades increase operating costs.
Since existing systems do not communicate with other systems and file formats, they require a “forklift” installation that completely replaces existing systems. This is invasive, time-consuming, and expensive.
Based on proprietary, closed file formats, existing systems quickly become obsolete by not integrating with new formats and technologies. They often require an organization to change the way they operate rather adapting to the user’s work flow. Tethered to central servers, they have limited remote and portable capabilities.
Because of these factors, organizations are often reluctant to deploy digital asset management solutions even though they realize they must. They desire a solution to manage digital assets quickly, easily, and with a low total cost of ownership.